Sloth Box Branding Concept

A bold, playful branding concept for a modern snack subscription brand.

Overview of Sloth Box Snack Box Concept

This concept explores a fun, memorable identity for a snack box brand designed to stand out in a competitive subscription market.

The aim was to create something instantly recognisable, light-hearted, and flexible across social media, packaging, and promotional content while keeping the design clean and scalable.

Sloth Box Concept Direction

The Sloth Box identity focuses on:

A playful, character-led visual style
Strong, simple icon design for instant recognition
Bright, high-contrast colour combinations for shelf and screen impact
A flexible brand system suited for packaging, social content, and digital use
A name and identity that feels fun, relaxed, and memorable

Brand Colour Palettes

The bright pink and turquoise palette was selected to create a playful, energetic identity that immediately stands out while remaining memorable across packaging, social media and digital marketing.

C: 77
M: 0
Y: 6
K: 7

R: 54
G: 238
B: 224

HEX: #36eee0

C: 20
M: 0
Y: 5
K: 7

R: 188
G: 236
B: 224

HEX: #bcece0

C: 0
M: 66
Y: 36
K: 7

R: 238
G: 82
B: 153

HEX: #ee5299

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Icons & Logos

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Social Media Cover Posts

Matching social media graphics allowed promotions to remain visually consistent across Facebook and other digital channels.

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Highlights

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Sloth Box Branding Concept

Branding

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