This concept explores a fun, memorable identity for a snack box brand designed to stand out in a competitive subscription market.
The aim was to create something instantly recognisable, light-hearted, and flexible across social media, packaging, and promotional content while keeping the design clean and scalable.
Sloth Box Concept Direction
The Sloth Box identity focuses on:
A playful, character-led visual style
Strong, simple icon design for instant recognition
Bright, high-contrast colour combinations for shelf and screen impact
A flexible brand system suited for packaging, social content, and digital use
A name and identity that feels fun, relaxed, and memorable
Logo concepts exploring different visual directions for the Sloth Box identity